The Beginning of our Magic
• Magic Noodle was founded.
• We began our journey to offer fast, distinctive dining experiences tailored to customer needs.
ABOUT
OUR STORY
Magic Food Group began with a clear vision: to share authentic, high-quality Chinese cuisine with a diverse Canadian audience. Starting as a single restaurant with a passion for traditional hand-pulled noodles, we’ve grown into a multi-brand enterprise, each offering a unique dining experience.
From our deep roots in Chinese culinary traditions, we’ve embraced innovation to create fresh, modern dining concepts that resonate with today’s customers. As we’ve expanded, our brands have evolved to meet the changing tastes of our community, while upholding the values of quality, creativity, and excellence.
Through strategic investments in our central kitchen, supply chain, and staff training, we’ve built a solid foundation for continued growth. With an eye on local and international expansion, Magic Food Group remains committed to elevating dining experiences and sharing the magic of our cuisine with new communities.
OUR HISTORY
The Beginning of our Magic
Magic Noodle Inc. opens its first restaurant in Toronto, specializing in traditional hand-pulled Chinese noodles.
The restaurant quickly gains popularity for its authentic taste and unique dining experience, setting the foundation for future growth.
The Beginning of our Magic
Magic Noodle Inc. opens its first restaurant in Toronto, specializing in traditional hand-pulled Chinese noodles.
The restaurant quickly gains popularity for its authentic taste and unique dining experience, setting the foundation for future growth.
2013
2014
2014
The Beginning of our Magic
- Magic Noodle began 24-hour operations, introducing all-day community dining. We explored new ways of serving customers by meeting their needs.
2013
2014
Introduced 24-Hour Service
• Magic Noodle launched 24-hour operations.
• Around-the-clock service allowed us to eet the needs of guests at any time of day or night.
Expansion of Magic Noodle
• Magic Noodle expanded across the Greater Toronto Area.
• We invested heavily in enhancing customer experience and service efficiency.
Establishment of Magic Food Group
• Magic Kitchen, our central kitchen and distribution facility, was established.
• This marked a major investment in infrastructure, supply chain, and consistent food quality across all locations.
2018
Establishment of Magic Food Group
• Magic Food Group was officially formed as a parent company.
• We launched flagship locations and built strong connections between our headquarters and stores, laying the groundwork for steady growth.
Introduction of Fushi Co
• Fushi Co. was introduced as a new fast-casual Chinese food concept.
• It extended our brand’s reach into the quick-service space with a focus on speed and flavour.
Supply Chain Expansion
• Our supply chain was expanded to support rapid business growth.
• We launched pre-packaged food products, making our offerings more accessible through retail channels.
Franchise and Innovation Focus
• Magic Food Group opened its franchise model, enabling scalable growth.
• We focused on innovation and operational efficiency through smart restaurant management systems.
2024
Establishment of Magic Food Group
• Magic Food Group was officially formed as a parent company.
• We launched flagship locations and built strong connections between our headquarters and stores, laying the groundwork for steady growth.
looking ahead
With a focus on both local and international growth, continued innovation in food and service, and a commitment to building strong relationships with customers and communities, Magic Food Group is poised for a future filled with new opportunities and continued success.
our mission
As one of the leading Chinese restaurant groups in Canada, we are proud to offer exceptional dining experiences to customers across the country.
our vision
We aspire to create a platform that unites overseas Chinese with their heritage through food, while fostering diversity in local communities. Our platform deepens understanding and exchange between cultures, connecting people from diverse backgrounds through the bond of food. Additionally, we provide overseas Chinese families with the opportunity to participate in the community, feel a sense of belonging, and better integrate into the local lifestyle.
OUR VALUES
quality
We are committed to providing the highest quality ingredients and unmatched culinary craftsmanship, ensuring that every dish reflects our dedication to excellence.
Customer Focus
We prioritize customer satisfaction, by listening and responding to their needs, we continuously improve our services to ensure every customer enjoys a personalized and warm experience.
Innovation
We encourage innovative thinking, exploring new culinary techniques and dishes to keep our menus and dining experiences fresh and compelling.
Integrity
We maintain honesty and transparency in all business practices, building trust and respect with all stakeholders.
Sustainability
We are dedicated to implementing sustainable practices, from sourcing ingredients to restaurant operations, prioritizing environmental protection and resource conservation, for the sake of long term growth.
collaboration
We believe in working together as a team, combining diverse talents and perspectives to deliver great experiences to our customers
Social
Responsibility
We aspire to create a platform that unites overseas Chinese with their heritage through food, while fostering diversity in local communities. Our platform deepens understanding and exchange between cultures, connecting people from diverse backgrounds through the bond of food. Additionally, we provide overseas Chinese families with the opportunity to participate in the community, feel a sense of belonging, and better integrate into the local lifestyle.
community
involvement
involvement
Through Magic Kids, our nonprofit organization, we support local children by providing programs that foster education, health, and personal growth. Magic Kids creates safe spaces for children to thrive, enriching the lives of families in our communities.
sustainable
sourcing
sourcing
We prioritize sustainability by partnering with local farmers and suppliers who share our values. This ensures our ingredients are fresh, ethically sourced, and helps reduce our environmental impact while supporting the Canadian economy.
reducing food
waste
waste
We actively reduce food waste by optimizing ingredient use and portion sizes. Excess food is donated to recovery organizations, ensuring it benefits those in need rather than going to waste.
Participation in Local Events & Charitable Causes
Magic Food Group regularly participates in local events, supporting charities that help underprivileged families. We host and sponsor community initiatives, encouraging our team to volunteer for meaningful causes.
awards & recognition
OUR approach
At Magic Food Group, our approach is rooted in a comprehensive strategy that spans across restaurant management, brand expansion, product innovation, and customer-centric services. Each of our business units plays a critical role in delivering the exceptional dining experiences we are known for, both in Canada and beyond.
01 - Restaurant Operations
We manage and operate a diverse range of restaurant concepts, each offering a unique culinary experience:
• Magic Noodle Inc: Specializing in traditional Chinese hand-pulled noodles, Magic Noodle brings authentic flavours and techniques to every meal.
• Fushi Food: A fast-casual dining concept that focuses on wraps, offering a fusion of fresh ingredients and bold flavours for customers on the go.
• ALL DAY DIM SUM: A modern tea house featuring both Chinese and Western tea snacks, complemented by specialty beverages, providing an all-day dining option.
• Magic Kitchen: Our food processing and wholesale division supplies pre-packaged foods, beverages, and condiments, ensuring quality and consistency across all our brands.
02 - Brand Expansion & Chain Operations
Our commitment to growth is evident in our focus on chain operations and brand development:
• Chain Operations: We operate a network of standardized restaurants across Toronto and beyond, delivering a consistent dining experience to customers.
• International Expansion: Magic Food Group is exploring global opportunities, with a focus on opening locations in key international markets, especially where there are significant Chinese communities. Cross-border partnerships allow us to bring our unique dining concepts to a wider audience.
• Brand Collaborations & Cross-industry Partnerships: We actively collaborate with local and international brands to co-develop new products and services, creating fresh experiences that extend beyond the traditional restaurant model.
03 - Supply Chain & Product Innovation
Innovation is central to our operations. We have developed a robust supply chain system that ensures food safety and quality, while also exploring opportunities for pre-packaged food production:
• Supply Chain Management: Our optimized supply chain guarantees the freshness and safety of all our ingredients, with a focus on sustainable sourcing and efficient logistics.
• Central Kitchen: The heart of our operations, our central kitchen handles the preparation and processing of food for all our restaurants. This setup improves production efficiency and maintains product consistency across locations.
• Retail & Wholesale Distribution: We develop and distribute pre-packaged foods, beverages, and sauces through retail and wholesale channels, making Magic Food Group’s flavours accessible beyond our restaurants.
• Research & Development: We regularly introduce new menu items and improve existing products based on market research, ensuring we stay ahead of industry trends.
04 - Smart Operations
We are committed to optimizing our operations through the use of smart technology and streamlined management systems:
• Restaurant Technology: Our intelligent restaurant management systems improve operational efficiency, from inventory control to customer service, helping us enhance the overall dining experience.
• Training & Education: We provide both online and offline training programs to upskill our employees and ensure they are well-equipped to represent our brand values and standards.
05 - Market & Customer Experience
At Magic Food Group, customer satisfaction is our top priority. We continually innovate to enhance both the in-store and at-home dining experience:
• Food Delivery Services: We develop customized packaging for takeout, ensuring that the quality of food remains intact. We also aim to build our own delivery service to better meet customer needs.
• Innovative Dining Models: We constantly explore new ways to create unique dining experiences, from in-restaurant events to creative takeout options that reflect current trends and customer preferences.
• Loyalty Programs: Our loyalty and membership programs reward our customers with points, discounts, and exclusive offers, building stronger connections and encouraging repeat business.
06 - Social Responsibility & Sustainability
As part of our corporate responsibility, Magic Food Group is dedicated to creating a positive impact on both the environment and our communities:
• Health & Sustainability: We offer healthier dining options and are committed to using sustainably sourced ingredients. Our goal is to minimize food waste and promote responsible consumption across our brands.
• Community Engagement: Through initiatives like Magic Kids, our nonprofit organization, we support community development and provide resources to children in need. We also participate in local events and charitable causes, reinforcing our commitment to giving back.
07 - Consulting & Training Services
We leverage our extensive experience to help other businesses succeed:
• Restaurant Consulting: We provide management consulting services to other restaurant businesses, sharing our knowledge of best practices, operations, and brand development.
• Culinary Training Academy: Our training programs for industry professionals focus on enhancing management skills and operational expertise, helping to elevate standards across the food and beverage industry.
08 - Franchising
Magic Food Group offers exceptional franchise opportunities for entrepreneurs looking to bring our successful brands to new markets. As part of our strategic approach to growth, franchising plays a key role in expanding our reach while maintaining the quality and consistency that our customers expect.